Social media optimization  (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages.

Aerox Technology seeks to differentiate itself from other social media marketing platforms like Hootsuite with its focus on simplifying the frequently tedious process of managing different social media accounts. Its Smart Stream feed, which was launched as part of its redesign, allows users to create filters based on keywords, social networks and sentiment. The service already allowed users to publish directly to their personal Facebook accounts. Advanced Facebook targeting enables social media managers to reach even more specific demographics with customized announcements.

“We saw the need for our listed clients to be able to target their audience based on specific demographic criteria,” said Aerox Technology CEO Prem Chandra Tiwari in a statement. “ Often times they’ve expended their marketing budgets trying to manually reach a target audience without blasting announcements or offers to their entire following. Our advanced Facebook targeting features allows users to reach a very specific demographic. It has been particularly helpful to our customers that are trying to reach very niche audiences.”

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